Founded in 2004, Cash Plus is the largest independent money transfer and low-income financial services provider in Morocco. The company offers a comprehensive portfolio of financial products including currency exchange services, online payments of purchases and taxes and other banking services for low-income customers.
Since its initial investment in Cash Plus in 2014 when it acquired a 49% interest, MCP has supported the company’s aggressive growth plan and helped it significantly expand its portfolio of products and services. Under MCP’s partial ownership, Cash Plus’ revenues quadrupled and its number of points of sale increased from 360 to nearly 2,000.
The Asafo & Co. team advising MCP on this transaction was led by Patrick Larrivé (Partner) who worked alongside Mouna Boubia (Partner) and Ghita Berrada (Associate).